"Whoooooooooooooo....." Hear that? It's the sound of the dust being blown off this blog. Fairly early in my career, I made my way into the world of online marketing, social media, and sponsored content. Back when "sponsored content" was akin to a four-letter-word. I enjoyed it, but life intervened and I found myself, for many years, working at a financial company who abhorred social media. So conservative was this company, that I completely stopped blogging.
For years I've missed it and thoughts of reviving posts danced in my head. For whatever reason, I couldn't even bring myself to visit the blog URL, let alone imagine writing a new post. Yet, here I am today, 5 years later. 5 years! That much time has passed in what seemed like the blink of an eye.
I was shocked this morning when I looked at the date of my last post, another failed attempt to restart an activity that was not only enjoyable but even made me a small income! My favorite Japanese proverb definitely applies here, "Fall 7 Times, Get up 8". I figure I'm on attempt 6.
So much has changed in the world of online marketing. We've seen the advent of Inbound Marketing, something I welcome with open arms. A significant improvement over the "catch them with trickery" marketing of yesteryear. Provide prospects with useful information and letting them come to you? What a novel, yet incredibly refreshing idea.
Where do we go from here? That, my friends, I cannot say. I am reinvigorated and excited about what the future of marketing and the online world holds. I hope to share that with you.
Oh, and the Pats Rule!