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February 08, 2006

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Facebook is Not Your Company's Website

Congratulations! You're in business! You have customers, loyal ones that come back and recommend others to you. People are asking how to find you online. That's easy you say, I have a Facebook page! But wait... a Facebook page is not a website.

A Facebook page is better than nothing. It's a great first step. If you've made it that far, I applaud your efforts. If you haven't, see my post, Facebook Pages for Business 101, to get started. A Facebook page is just a starting point to get your business online.

Why should you bother having a website, when Facebook is free and it's so easy to set up? For one, Facebook controls your content and how your posts are displayed. For more reading on the legality of who owns the content you post to Facebook, this article, Who Legally Owns Your Facebook Posts, is a great primer.

In order to get your posts in front of people, you'll need to cultivate an audience of people who like your page. Unless you are a social media gu…

5 Years Later...!

"Whoooooooooooooo....." Hear that? It's the sound of the dust being blown off this blog. Fairly early in my career, I made my way into the world of online marketing, social media, and sponsored content. Back when "sponsored content" was akin to a four-letter-word. I enjoyed it, but life intervened and I found myself, for many years, working at a financial company who abhorred social media. So conservative was this company, that I completely stopped blogging.

For years I've missed it and thoughts of reviving posts danced in my head. For whatever reason, I couldn't even bring myself to visit the blog URL, let alone imagine writing a new post. Yet, here I am today, 5 years later. 5 years! That much time has passed in what seemed like the blink of an eye.

I was shocked this morning when I looked at the date of my last post, another failed attempt to restart an activity that was not only enjoyable but even made me a small income! My favorite Japanese prover…

Who ME? Allow remote working?

Yes, Maine, I'm talking to you. It's continually disappointing to listen to the loop of the workforce conversation in Maine. Our population is aging, our young people are leaving. We're the oldest and least diverse state in the country. How do we get those youngsters to stay, to come, or to build businesses here?

We know, statically, empirically, that diversity actually equals better financial performance for companies. Don't believe me? Here are a few resources that may just change your mind:
https://insight.kellogg.northwestern.edu/article/better_decisions_through_diversity https://www.scientificamerican.com/article/how-diversity-makes-us-smarter/http://www.cnbc.com/2017/01/30/sallie-krawcheck-says-a-lack-of-diversity-leads-to-bad-decision-making.html While I'm on the higher end of the "young" age range, in Maine, I'm still younger than our state average. I followed a typical Maine path. Early in my career, after attending the University of Maine, I …

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