Any company worth their salt on Facebook knows the point is to engage people and build your fan base. But twist try this twist on posting links to help drive traffic to your website, not to other people's:
- If you have a company website with a news page or better yet, a blog, why not post the link there?
- Write a 2 or 3 sentence introduction and some commentary on your thoughts about the article.
- Then share the link to the post on YOUR website in your Facebook feed.